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KFC trials machine that guesses your order using facial recognition tech


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#1
Tetley

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KFC trials machine that guesses your order using facial recognition tech

 

How can this possibly go wrong

 

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Automation is threatening to eliminate many traditional jobs. But it’s not just call center staff, factory/warehouse workers, and drivers that face being replaced by robots, it’s fast food workers, too. A survey from last year found that millennials preferred interacting with a machine than a person when ordering from restaurants, but a KFC in China is taking things one step further.
 
The outlet has teamed up with “the Google of China,” Baidu, to develop facial recognition technology that claims it can predict a customer’s order just by analyzing their features.
 
Brave patrons stand in front of the machine, located at a KFC within Beijing’s financial district, and a camera will determine their sex, age, appearance, and mood. Once its gathered the data, it works out what it believes is the most likely meal the customer will order.
 
A press release from Baidu, via The Guardian, said “a male customer in his early 20s” would be offered “a set meal of crispy chicken hamburger, roasted chicken wings and coke”, while “a female customer in her 50s” would get a recommendation of “porridge and soybean milk for breakfast.”
 
If the machine offers up something you don’t want, which apparently happens quite often, customers can pick from a list of alternatives on the screen. It’s then a case of paying with a smartphone and picking the order up from the counter.
 
While guessing the correct meal is obviously pretty hit and miss, the system can supposedly remember a customer’s choices. In theory, this means someone who has used the kiosk on a previous occasion can bring up their last order by simply standing in front of the camera. But it seems this doesn’t always work, either.
 
There are some pretty obvious problems with the system, especially when it comes to inadvertently insulting people. Guessing ages can be a touchy area, as is rating appearances, and it seems to have some archaic notions of what men and women prefer to eat 
 
Not surprisingly, the machine doesn’t appear too popular with fast food fans. It's reported that pretty much every person entering the KFC ignores it - though that could be partly related to China’s reputation when it comes to storing it citizen’s data. Nevertheless, there are plans for the facial recognition technology to be expanded to KFC’s 5,000 stores around China, and could even make its way to other services. Maybe we’ll see them in Chinese bars, offering customers different drinks based on how drunk they look.
 
 

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#2
Netzork

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And here comes the advocate of the individual again...which leads to an online facial recognition database. Is that acceptable from a privacy perspective? (you probably know you're already abused as it is?). It is a little like abandoning cash, if they do they will at the same time cut off your ability to make an anonymous payment. Now is that acceptable? Why shouldn't you be able to buy clothes or whatever in a store without leaving a trace?

Anyway, it is a way of skeptical thinking that seems to be bagatelized in the society we live in today, but it is of utter importance... Generations before us did fight hard for those rights and most of you simply don't care anymore... Are you aware of what you wave goodbye to?

 

It is actually time to wake up! It is not about what we have to hide, it is all about our right. A very fundamental right, privacy and security. We will have to say NO to some of what technology has to offer in the name of this, on a principal level...


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#3
GothicDeath

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I don't even know what to say to this ROFL


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#4
cognizione

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I don't even know what to say to this ROFL

 

GD...  

 

 

 

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:histerija:     :histerija:


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#5
Uncle

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I don't even know what to say to this ROFL

If you have a round chubby face they will offer you a 20 piece bucket meal. If you have a thin face you get the two piece meal. Its as simple as that. :) How come it just doesn't take a body picture and be more accurate. KFC worried about offending its customers.


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#6
cognizione

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I don't think they serve a two piece meal in the south...  :histerija: :histerija:


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#7
GothicDeath

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Well, if your real good Cog, I will let you have something that is finger licking good ROFL


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#8
cognizione

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Well, if your real good Cog, I will let you have something that is finger licking good ROFL

 

 

Not fair GD, this is in general news... :P    Might wanna check that pic again. Is a bit subtle  ;)   :histerija: 


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#9
ComputerDoctor

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It tastes like chicken any way you take it, who needs to have a computer to decide "I want chicken today" ?  I say - come prepared with a bar code or one of those boxy things that have embedded URLs that will hack and disable the thing.


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